SERVICES
Clearer decisions for
health teams under pressure.
Five focused ways to sharpen the story, test the message and keep the next move aligned with product, evidence and growth.
01
Differentiator and Buyer Clarity Sprint
Discover the best space to play in and the buyer to win first.
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02
Compliance Aware Marketing Claims Review
See where current claims may draw challenge and what could be said instead.
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03
Launch Communications Strategy Framework
Set the launch story, audience priorities and message sequence before the launch gets busy.
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04
Messaging and Stakeholder Translation
Help each audience hear what matters to them without splitting the story.
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05
Fractional Head of Brand and Marketing
Senior brand, narrative and marketing ownership before a full time hire makes sense.
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*Every engagement is tailored around scope, your needs and team involvement, so timelines and costs can shift as details are confirmed.
01
Differentiator and Buyer Clarity Sprint
Choose the space to compete in and the buyer to lead with first.
WHAT IT COVERS
Secondary market and competitor scan in your core category
Define buyer segment(s), ranked by where you win fastest
A differentiation statement, one page positioning brief
Two applied examples for current assets
e.g. A website hero/ LinkedIn About
WHAT THE TEAM GETS
A clear market space to maximise realistic growth opportunities
Positioning developed with relevant commercial, evidence and regulatory context in view
A brief that founders, agencies and internal marketers can use without losing the strategic point
HOW IT RUNS
Stakeholder Interviews (1-3)
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Market and competitor scan
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Review call
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Draft positioning
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Review call
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Final brief, examples and handover
ESTIMATED TIME
~4.5 weeks
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02
Compliance Aware Marketing Claims Review
See where current claims may draw challenge, and what could be said instead.
WHAT IT COVERS
Fixed scope review of up to three assets
e.g. deck up to 15 slides, or up to 5 key web pages, or a 1-2 page marketing document
A claims inventory based on evidence supplied by the team
A risk flagged report using relevant MHRA, ASA, ICO and platform guidance
Alternative wording suggestion for flagged claims
One walkthrough discussion on risk, trade offs and next steps
WHAT THE TEAM GETS
A clearer view of which phrases may prompt regulatory, buyers and users' questions
Ready-to-use wording legal and regulatory affair advisors can react to quickly
Specific direction for what to lead with, and what not to overclaim
HOW IT RUNS
Brief, scope and asset agreement
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Walkthrough call
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Final report
ESTIMATED TIME
~3 weeks
*This is marketing judgement informed by relevant guidance. It does not replace legal, regulatory or clinical advice.
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03
Launch Communications Strategy Framework
Make the launch story clear before the launch gets busy.
WHAT IT COVERS
Review of current materials, launch context and available evidence
Focused check of up to 3 relevant competitors and existing market evidence
Communications strategy across pre-launch, launch week and the first 90 days after
Priority messages, audiences, channel roles and sequencing for each phase
Briefing notes for up to 3 teams, such as sales, agencies or partners
WHAT THE TEAM GETS
A launch story differentiated against the category, not built on internal assumptions alone
A clear order for what to communicate before, during and after launch
Teams ready to explain the launch consistently in customer and partner conversations
A structure that can adapt as launch priorities change
HOW IT RUNS
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Draft strategy framework
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Review call
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Team briefing notes
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Final alignment call
ESTIMATED TIME
3–4 weeks
*Deeper market research, broader competitor analysis or a detailed executional plan can be discussed or added if needed.
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04
Messaging and Stakeholder Translation
One core story, translated so clinicians, investors, employers and users each recognise as theirs.
WHAT IT COVERS
Messaging for up to four stakeholders
e.g. clinician, investor, employer or HR users
Message hierarchy: what leads, what follows, which proof points carry
A walkthrough about what to lead with for each audience
Two applied examples for current assets
e.g. A website hero/ LinkedIn About
WHAT THE TEAM GETS
Each stakeholder hears what matters most to them
Less rewriting for every deck, meeting, or update
A shared messaging anchor the team can return to, not a one time note
HOW IT RUNS
Input call and materials
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Stakeholder mapping
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Draft messaging hierarchy
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Review call
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Applied examples
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Final go-through call & handover
ESTIMATED TIME
~3 to 4 weeks
*Best used after a positioning decision already exists, either from the clarity sprint or prior brand work.
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05
Fractional Head of Brand and Marketing
Senior brand, narrative and early marketing leadership while the team is still lean.
WHAT IT COVERS
Ongoing ownership of positioning, product narrative and marketing direction
Regular leadership syncs, typically fortnightly or monthly
Direct review of key assets, campaigns, and agency output, plus day to day direction and accountability for agencies against the brand and marketing goals
Alignment across founders, board, compliance stakeholders and agencies
WHAT THE TEAM GETS
Faster decisions without founding team carrying every marketing question alone
Brand, message and early go to market activity held to one direction
External agencies and freelancers briefed against the actual positioning and evidence boundaries
Senior strategic input before a full time Head of Marketing or CMO is justified
WHERE THE FOCUS SITS
Market research
Brand positioning
Product narrative
Early marketing strategy
*Time, cadence, cost are flexible to team size and active projects
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